About Us

Fun and Learning for
Families with Chloe

  • Access interactive games that teach kids about healthy eating and exercise.
  • Download Chloe digital storybooks to spark wellness habits at home.
  • Stay updated on Chloe events near your community​​.
Chloe’s Story and Mission

Story Chloe

Chloe, our beloved mental health mascot, began as a simple sketch—a more realistic pink brain with hairy little legs! Over time, she evolved into the expressive, lovable character she is today, embodying a full range of emotions. From joy to anxiety, from rest to overwhelm, Chloe reminds us that all feelings are valid and that our mental well-being deserves care and attention.

Now, Chloe has her very own design collection on our website, spreading her message through art, apparel, and more.

Her Mission

Chloe exists to remind us to check in with ourselves, recognize our emotions, and take action when we need support. She encourages self-awareness, self-care, and open conversations about mental health in a way that feels approachable and relatable.

Her Values

🧠 Awareness – Chloe believes in recognizing and embracing every emotion, big or small.
💛 Compassion – She reminds us to be kind to ourselves and others because everyone is facing their own battles.
🎨 Expression – Creativity is one of Chloe’s favorite ways to process emotions and encourage self-reflection.
🌱 Growth – Chloe knows that taking care of your mind is an ongoing journey, and small steps make a big difference.

Her Vision

A Global Movement to “Mind Your Gray Matter”

Chloe is more than just a character—she’s a movement. Through her, we aim to inspire people worldwide to check in with themselves, seek support, and develop mindful habits. Whether it’s through wellness initiatives, workshops, or Chloe-themed designs, her message is simple: notice when you are not feeling well and be proactive with your self-care.

Join Chloe in spreading the message to “Mind Your Gray Matter”—because mental health matters every day.



Benefits of Collaborating
with Chloe

Collaborating with Chloe amplifies the impact of organizational initiatives and strengthens the community’s bond, enhances public perception, and helps achieve strategic social responsibility goals.

Increased Visibility

Chloe is a charismatic character that captures public attention, particularly among families, children, and young people. Her participation in events and campaigns enhances the reach and recognition of the partnering organization.

Community Connection

Chloe serves as a bridge between organizations and communities, strengthening relationships through dynamic and educational activities. She fosters social engagement and a sense of belonging among participants.

Reinforcement of Social Responsibility

Partnering with Chloe positions the organization as a leader in social responsibility, committed to promoting health and community well-being. This generates a positive perception of the brand among the public and stakeholders.

Customized Messaging

Chloe can deliver the organization’s key messages in an accessible, creative, and memorable way. Collaboration allows activities and content to be tailored to the organization’s specific needs and objectives.

Increased Event Participation

Chloe’s engaging presence draws audiences, boosting attendance and engagement at events organized by the institution.

Co-Branded Content Creation

Development of educational materials, comics, or digital campaigns that incorporate the organization’s branding and messages alongside Chloe. This reinforces brand identity and creates a lasting impact.

Media
Attraction

Chloe’s appearances at activities and events generate interest from local media, increasing the organization’s media coverage. This can include mentions in print media, television, and social platforms.

Educational and Social Impact

Chloe promotes healthy habits and awareness of important topics, aligning with the goals of organizations focused on community well-being. This enables the organization to leave a positive mark on the community.

Innovation and Differentiation

Partnering with Chloe introduces an innovative and unique approach to organizational activities, setting it apart from competitors. Chloe is a creative resource that adds value to any initiative.

Long-Term Partnerships

Collaborations with Chloe can evolve into sustainable projects that continue to provide benefits for both parties and the community over time.

Member of :

Testimonial

Real Impact, Real Voices

FAQS

Who is Chloe?

Chloe is Rosell Studios LLC’s mental health mascot—a little brain with big feelings! She started as a simple sketch of a pink brain with hairy legs and evolved into the expressive character she is today.
Chloe represents emotional awareness, self-care, and the importance of prioritizing mental well-being.
She now has her own design collection on our website and serves as the face of our mental health initiatives.

Chloe spreads awareness about mental health through art, conversations, and interactive workshops. Our Mind Your Gray Matter workshops bring Chloe into the community through:

  • Wellness games that encourage mindful thinking.
  • Breathing exercises and fun physical challenges to promote stress relief.
  • Creative activities like journaling, drawing, and storytelling.
  • Discussions on digital wellness, screen time management, and mental well-being.

Our goal is to make mental health an engaging, approachable topic for all ages!

We love collaborating with businesses, schools, and organizations that align with our mission! Whether you’re interested in hosting a Mind Your Gray Matter workshop, partnering on a mental wellness event, or carrying Chloe’s designs in your store, we’d love to hear from you.

Reach out to us at rosellstudiosllc@gmail.com or visit chloelife.com to start the conversation!

Chloe’s products are for everyone! While individuals can purchase her designs through our online store, we also offer bulk orders and licensing options for businesses, wellness centers, and mental health professionals looking to incorporate Chloe into their spaces. Whether it’s stickers, journals, apparel, or other mental health-inspired products, Chloe helps spark conversations and promote well-being in a fun, accessible way.

Yes! Our Mind Your Gray Matter workshops can be tailored for different settings, including schools, workplaces, wellness retreats, and community events. Whether you’re looking for a creative session focused on self-expression or a structured workshop on digital wellness and mindfulness, we work with you to create an experience that fits your needs.

While we are not mental health professionals, our goal is to make mental wellness conversations more approachable. Alongside Chloe’s workshops and products, we aim to provide trusted resources on mental health, mindfulness, and self-care.
Our website and social media feature helpful tips, activities, and insights to support a balanced and healthy mindset.